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CogniKids
BrandingChild psychology
Instagram ↗Brand identity for a children's psychology and therapy practice, with educational content for parents and training for professionals.
The concept
The multicolor kite represents the freedom of learning through play; the butterfly, each child's growth; and the star, curiosity and achievement.
Logo types
Primary logo
Icon
Wordmark
Logo on light & dark
The palette
Rose
#FF6593
RGB 255, 101, 147
Aqua
#52E7EE
RGB 82, 231, 238
Violet
#A380EA
RGB 163, 128, 234
Yellow
#FFD643
RGB 255, 214, 67
Black
#211E1E
RGB 33, 30, 30
White
#FAF8F8
RGB 250, 248, 248
Logo construction
Final design & applications
Tap an image to see it in full