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DesredaLab
BrandingWeb designSaaS
Website ↗Brand identity and landing page design for a SaaS platform for HR management and business backoffice.
The concept
The icon fuses the letter “D” with a ribbon that winds through it, like a thread coming undone — a visual metaphor for the brand's name and its promise: untangling and simplifying the most tangled HR and backoffice processes.
Logo types
Primary logo
Icon
Logo on light & dark
The palette
Emerald
#064840
RGB 6, 72, 64
Black
#202121
RGB 32, 33, 33
Dark blue
#03647C
RGB 3, 100, 124
Blue
#10A8CE
RGB 16, 168, 206
Orange
#FEA04B
RGB 254, 160, 75
Lime
#CCFF8C
RGB 204, 255, 140
Logo construction
Final design & applications
Tap an image to see it in full