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Linoa
BrandingBakery
Instagram ↗Brand identity for an artisan pastry shop specializing in custom cakes, with online ordering and home delivery.
The concept
The Linoa logotype combines a hand-drawn script with organic elements that reinforce its delicate, emotional character. The vanilla flower on the "i" represents the brand's natural, sensory essence, while the subtle heart shape formed between the "o" and the "a" symbolizes a love for detail and emotional connection.
Logo types
Primary logo
Icon
Logo on light & dark
The palette
Verde esmeralda
#023D26
RGB 2, 61, 38
Menta fresca
#51AC87
RGB 81, 172, 135
Menta pastel
#B9DFCC
RGB 185, 223, 204
Vainilla
#D8BF8A
RGB 216, 191, 138
Avena
#AF8E70
RGB 175, 142, 112
Dorado
#C7860D
RGB 199, 134, 13
Blanco
#FFFCF6
RGB 255, 252, 246
Final design & applications
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