Blockway: UX/UI case study

On-chain analytics to understand what happens on the blockchain.

Role

UI Designer

Team

3 developers

Timeline

3 months

Tools

Figma, FigJam, Notion

The project

Blockway is a tool for individuals and organizations that want a deeper understanding of activity on the blockchain. It offers on-chain analytics for addresses and contracts, to see the flow of digital assets and the behavior of smart contracts. Users can input a set of addresses to analyze or use the search to find specific information, and receive detailed analytics. I worked on the UI only: I designed the landing page and the interface of the app prototype, alongside three developers.

User types

• Blockchain enthusiast: Explores addresses and contracts to understand what happens on the chain.
• Investor: Follows the flow of digital assets and the behavior of smart contracts to decide with data.
• Business: Analyzes addresses and gets metrics to integrate blockchain technology into its business.

What I designed

• A landing that explains the proposal: It opens with “Your window into the Blockchain World”, explains how it works in three steps, shows partners, features (airdrop analysis, industry insights, customer research and blockchain query), figures, the vision with a 2022–2024 roadmap and the team.
• Analyze addresses in one step: The app's main screen lets you drag a CSV file or type the addresses, a single button to analyze and, beside it, the list of requests with the status of each one.
• Results in a working table: The analytics list offers search, per-column filters, row selection and actions to view charts, export and save the list.
• Sign in: A translucent panel over the brand gradient, with quick access and the value proposition beside it.
• Design system: Violet and mint green with gradients and neutrals, Play for headlines and DM Sans for text, and buttons with all their states.